CM is the new DM.

RAVEN5 created the terms “contest marketing” and “contest marketing agency” in 2012. Contest marketing was initiated originally as a solution for printers and mailing houses to begin to capture more data, primarily email lists.

Contest marketing allows marketers to capture prospect and customer data such as first name, last name, email address, gender, year of birth and postal code. RAVEN5 contests also implement the use of a survey component allowing marketers to gather additional data as it relates specifically to each email address. The survey recommendations are generally 3 to 5 questions that will allow marketers to target specific traits of the new optin. These optins are leads, and contest marketing is a very strong lead generation tactic.

Partnering with SupperWorks head office located in Oakville, Ontario in Canada, captured 2,478 optins while at the same time engaging with 5,281 unique visitors. The program had 21,688 page views and an average of 1.40 pages per visit.

The “SUPPER IS ON US” program was housed on the url www.supperworkscontest.ca and we utilized email marketing to a rented list (ie not a subscriber list) that was emailed four times during the month long campaign from October 5, 2015 through October 31, 2015. Other notable metrics were a 20.62% email open rate and an 8.72% email click through rate. These results were extremely positive given the program did NOT include RAVEN5’s social sharing technology. Social sharing is best described as “friend to friend marketing” or as “like minded marketing” as we all know, birds of a feather flock together.